It is in London after nike huarache the 110 meters hurdles competition game that Nike official micro blog @Just Do It published those words, and in 24 hours by net users it is spontaneous transmitted almost 130000 times and received more than 26000 reviews. For Nike, the accident retire of the signed image spokesperson Liu Xiang has negative effect on their brand communication. But this clever micro blogging messages changes a bit decay to magical effect on the brand marketing.

Actually, it is not Nike official micro blog first hot transmitting. After rings competition, Nike released "no absolutely fair, but absolutely great "micro blogging and it is forwarded 20,000 times within 25 minutes. Men's 1500 meters freestyle swimming later the message shows that great is to make the world nike air force 1 record after you, and the badminton men's singles final later it published great in the stadium on both sides. Living out your greatness series micro blogging is soon concerned by users.

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