But now it's ready to take the next big bold leap, fila womens shoes asserts Batra, adding that Fila has reloaded a very high style quotient in its products as it gets ready to switch gears. "We bring fashion to sports and sports to fashion," he says. Present in India since 1970s, Fila has seen sedated growth compared to its much illustrated contemporaries like Adidas and Puma. Last March, German biggie Adidas became the first sportswear brand in India to cross the Rs 1,000-crore revenue mark. The same fiscal, Fila posted a modest Rs 125 crore. "We are likely to post 40 percent more revenue over last fiscal," says Batra, who didn't want to share the bottomline but claims to be profitable.

The FILA shoe, which will be physically in the exhibit late October, was originally known as fila shoes women the Grant Hill II, and was worn by Grant Hill during the 1996 Olympics when the USA basketball team brought home the Gold medal. In 2012, FILA established a museum in the town of its origin, Biella, Italy. This shoe, along with many of the fila shoes white other items that play a part of FILA's century old heritage, has been on display at the FILA Museum in Italy. With an exhibit dedicated to sneaker culture, FILA has loaned the shoe to the Bata Shoe Museum for the duration of the exhibition, which is planned to make its way to the United States next year.

FILA played such an important role in the development of sneaker culture. We are so thrilled that with this loan the final piece of the puzzle is now in place, completing the story fila white shoes for our exhibition Out of the Box: The Rise of Sneaker Culture, says Elizabeth Semmelhack, Senior Curator, Bata Shoe Museum."Si no logro echar gasolina ahora, tengo sólo combustible para llegar a mi casa y parquear el carro ahí", dijo alarmado Karel Pérez, un empleado gastronómico de 44 años quien en su Lada celeste hacía una fila de varias hileras en forma de caracol sobre el Malecón habanero. Llevaba ahí unas dos horas.

Capitalizing on its original model's overnight success was the reason the Fila Disruptor 3 came into this world. The sneaker oozes a dad shoe vibe all over from its thick uppers to its clunky and jagged sole. Copping one of these stands for one reason only--to walk through the ventures of everyday life with style and elevated flair.Aside from the chunky lightweight EVA midsole, the Fila Disruptor 3 surrounds the ankle portion with a heavenly feel courtesy of the padded collar and tongue. The original lacing system of the Fila Disruptor 2 is also upgraded in this silhouette by fila slides introducing new and improved loop eyelets for a smoother pull.

This is done through more than 8000 retail stores located across different countries. Also the products are manufactured through subcontracting process and such centres are generally located in the Far East countries. Fila has also made strong presence in ecommerce websites like Amazon, Flipkart, Jabong and Myntra to name a few. Being a fashion and sports themed brands these methods have proved beneficial in selling its products like sports shoes and clothes.Fila brand has been associated with major sporting events through sponsorship and has gained wide visibility through this strategy.